Published Date
Nov 15, 2022
In 2020, the Shadow Wood Country Club Board of Directors presented a plan to the members to build a brand-new Golf Shop. The vision included more than doubling the amount of existing retail space, creating a better arrival and check-in experience for members and guests, and relocating the shop to capitalize on the best exterior views and allow for better proximity to the Golf operations. The Members voted overwhelmingly in favor to approve this $2 million project, which would be completed without any additional costs to the Members.
In the Spring of 2021, construction began on the new 3,500 sq ft two-story octagonal structure, which also included golf administration offices, a covered bag drop & arrival area, and covered walkways connecting to the locker rooms in the existing Clubhouse. The architecture and interior design for the Golf Shop introduces abundant daylight in the space through large perimeter and clerestory windows for a more enjoyable shopping experience. The new Golf Shop overlooks the expansive golf practice facility and cart staging area.
The new Golf Shop opened in January 2022 and features unique retail opportunities that are unparalleled at most private clubs. In addition to member favorite golf brands, such as Peter Millar, Fairway & Greene, and Tail, the Shadow Wood Golf Shop also carries Tommy Bahama, Lilly Pulitzer, Gretchen Scott, Charleston Shoes, Enewton Jewelry, Yeti, and much more. It's a one-stop boutique style shopping experience featuring over 60 brands and styles for all!
Since the re-opening, the Golf Shop has seen a 30% increase in daily traffic. A 50% increase in overall inventory levels has been established in the new Golf Shop while the increase in categories of retail offerings has gone up to 20%. Following the completion of the new Golf Shop, membership sales hit a record high and the club maxed out the waiting list for golf members and had to create a waiting list for the waiting list.
Overall the new Golf Shop has completely transformed the golf experience, from arrival, to tournaments, and everything in between!
CLICK HERE TO READ ON CLUB & RESORT BUSINESS MAGAZINE ARTICLE
